Branding & EdTech— on the road from funding to credibility


This post originally appeared on Mosaic Branding. Right now, few industries are experiencing change quite like education technology. It’s a bumpy ride, but branding can help. Last weekend’s LearnLaunch Across Boundaries conference brought together 500 entrepreneurs, educators, investors, students, and other industry experts to discuss critical barriers to EdTech success. …

Microsoft’s brand judo

A couple years ago I wrote post here called Brand Judo (or, find your inner lemon) that was subsequently fashioned into an …

Prototyping—around the block and back again

We’ve all been there. You’ve considered all the requirements, spent quality time with your whiteboard, consulted with colleagues, even muttered to yourself while walking the dog.

It’s time to conquer a particularly thorny area of a client’s new website.

Pandora—what’s in a name?


One of the interesting aspects of the Rethink Music conference back in April was hearing MOG CEO David Hyman and (separately) Pandora CEO Joe Kennedy discuss the present and future of online music subscription services….

Once Upon a Website (It takes two…)

Chorus America

This post originally appeared on ‘Round the Square.   Lessons learned from the client perspective—our friends at Chorus America share lessons learned during a …

Leverage your Inner Lemon


[I was asked by to expand my Brand Judo blog post for Sametz Blackstone Associates into an article. It’s since been …

The Moment of Advocacy


[Originally posted at ‘Round the Square] I live out of my Victorinox messenger bag. Me and my Victorinox have walked every corner …

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