5 lessons brands can learn from bands
[Originally posted at 'Round the Square]
I operate in two worlds. By day (and often into early evening) I craft brand-focused communication programs for a variety of mission-driven organizations. By night (and often into early morning) I write, perform and record with a band as part of Boston’s vibrant independent music scene.
There’s always been a synergy between the two, as I often draw on my marketing and branding experiences while managing promotions for my bands. The last year or so, however, I’ve noticed the tables have turned a bit.
Nowadays, however, I find myself bringing my DIY music marketing experiences to bear on my branding projects at Sametz. Music blogs focused on independent artists have become an excellent source for current thinking on building connections in our increasingly noisy, fragmented world.
With limited resources, independent bands must make the most of every opportunity. At the same time, they’re less encumbered by red-tape and drawn-out decision making processes, and more willing to take calculated risks. As a result, musicians and bands are out in front of many mainstream marketers. Consider… Read more »
Tags: Communications Architecture, Content Strategy, Music 2.0, Social mediaPosted in Branding, Music | No Comments »










