A couple years ago I wrote post here called Brand Judo (or, find your inner lemon) that was subsequently fashioned into an article for Entrepreneur.com. In it, I described how the Japanese martial art of Judo—characterized by the principle of turning an opponent’s attack back against them—can be applied by …
I was talking to a client recently about requirements for a website. They’re a small, mission-driven organization seeking to engage and develop their community. We talked initially about a basic news feed, a place for photos and stories, and descriptions of opportunities for involvement. Limited resources (both financial and human.) …
We’ve all been there. You’ve considered all the requirements, spent quality time with your whiteboard, consulted with colleagues, even muttered to yourself while walking the dog.
It’s time to conquer a particularly thorny area of a client’s new website.
One of the interesting aspects of the Rethink Music conference back in April was hearing MOG CEO David Hyman and (separately) Pandora CEO Joe Kennedy discuss the present and future of online music subscription services….
This post originally appeared on ‘Round the Square. Lessons learned from the client perspective—our friends at Chorus America share lessons learned during a …
Excerpted from an article that I originally wrote for The Voice of Chorus America way back in December 2008. It was later published …
[I was asked by Entrepreneur.com to expand my Brand Judo blog post for Sametz Blackstone Associates into an article. It's since been …
[Originally posted at 'Round the Square] I live out of my Victorinox messenger bag. Me and my Victorinox have walked every corner …
[Originally posted at 'Round the Square] Have you ever thought of your brand that way? Think about it… Independent media channels provide …
[Originally posted at 'Round the Square] I operate in two worlds. By day (and often into early evening) I craft brand-focused communication …
