Calmstock

[Orginally posted at Dysonsound]

For the past few years new media guru Chris Brogan has practiced the “My 3 Words” exercise to guide how he conducts his many efforts in the coming year. The idea is to chose 3 resonant words around which you set goals and develop projects. Given our increasingly over-complicated world, I found this to be a fresh way to plan my year as an indie musician and marketer.

As winter turned to spring I began to realize how perfect this exercise is for the indie musician. We’re bombarded every day with new tools, new platforms, new “best” practices. new opportunities and new challenges. “My 3 Words” is a great way to make sense of it all, providing a means to organize, prioritize, and focus. So, without further adieu, my 3 words for 2010 continue to be…

Content. Network. Equity.

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