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calmstock
Branding & EdTech— on the road from funding to credibility
This post originally appeared on Mosaic Branding. Right now, few industries are experiencing change quite like education technology. It’s a bumpy ride, but branding can help. Last weekend’s LearnLaunch Across Boundaries conference brought together 500 entrepreneurs, educators, investors, students, and other industry experts to discuss critical barriers to EdTech success. …
Microsoft’s brand judo
A couple years ago I wrote post here called Brand Judo (or, find your inner lemon) that was subsequently fashioned into an article for Entrepreneur.com. In it, I described how the Japanese martial art of Judo—characterized by the principle of turning an opponent’s attack back against them—can be applied by …
Starving for a new website? Don’t shop on an empty stomach…
I was talking to a client recently about requirements for a website. They’re a small, mission-driven organization seeking to engage and develop their community. We talked initially about a basic news feed, a place for photos and stories, and descriptions of opportunities for involvement. Limited resources (both financial and human.) …
Prototyping—around the block and back again
Pandora—what’s in a name?
Once Upon a Website (It takes two…)
This post originally appeared on ‘Round the Square. Lessons learned from the client perspective—our friends at Chorus America share lessons learned during a major website project. In the fall of 2010, we were lucky enough to be selected by Chorus America—the national service organization for choruses, choral leaders, and singers—to collaborate …
A strong brand is essential to success—and possibly survival
Excerpted from an article that I originally wrote for The Voice of Chorus America way back in December 2008. It was later published at Sametz.com. Though times have changed, much about brand stays exactly the same… In difficult economic times, a strong brand is no longer a luxury, or “nice-to-have” for cultural …
Leverage your Inner Lemon
[I was asked by Entrepreneur.com to expand my Brand Judo blog post for Sametz Blackstone Associates into an article. It’s since been posted by MSNBC, FoxBusiness.com, CNNMoney.com, The Street, The Business Insider, The Washington Post, and Reuters.] Use ‘Brand Judo’ to flip negative perceptions into memorable campaigns. One of the …
The Moment of Advocacy
[Originally posted at ‘Round the Square] I live out of my Victorinox messenger bag. Me and my Victorinox have walked every corner of this city. It’s been with me on planes, trains and automobiles to New York, Nashville, Atlanta, Denver, San Diego, San Francisco, St. Petersburg, and halfway around the …