Calmstock

[Originally posted at 'Round the Square]
Back in December I posted an entry entitled, “What carbs can teach us about branding.” With the holiday feasts around the corner, I thought it would be good fun to walk through brand relationship strategies using snack isle brands as examples.
To briefly recap, businesses—for-profit and nonprofit alike—typically manage a family [...]

[Originally posted at 'Round the Square]
With the holidays upon us it’s officially open season on carbohydrates. But instead of bemoaning inevitable holiday weight gain, let’s take a moment and see what our sugary friends in the snack isle can teach us about brand relationship strategies.
Most businesses manage a family of offerings, and the perceived relationship [...]