Calmstock

[Originally posted at 'Round the Square]
Putting customers first, and brand second, can be somewhat of a tough pill to swallow for marketers.
Sure, most understand the need to build communities around their brands, and to nurture those who cluster around the experiences their brands enable. For many, however, it largely remains lip service. Marketers talk about [...]

[Originally posted at Marketing profs]
You’ve done your homework and designed a strategic brand program. You’ve found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for messages, and evolved a system for visual expression—all necessary to help your organization realize its goals and vision.
Now it’s time to [...]

[Originally posted at Marketing Profs]
Know whom you serve, and why they care.
Much more than just “your customers” or “your audience,” your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and long-term success.
Many of these people know [...]