This post originally appeared on Mosaic Branding. Right now, few industries are experiencing change quite like education technology. It’s a bumpy ride, but branding can help. Last weekend’s LearnLaunch Across Boundaries conference brought together 500 entrepreneurs, educators, investors, students, and other industry experts to discuss critical barriers to EdTech success. …
Excerpted from an article that I originally wrote for The Voice of Chorus America way back in December 2008. It was later published at Sametz.com. Though times have changed, much about brand stays exactly the same… In difficult economic times, a strong brand is no longer a luxury, or “nice-to-have” for cultural …
[Originally posted at ‘Round the Square] Putting customers first, and brand second, can be somewhat of a tough pill to swallow for marketers. Sure, most understand the need to build communities around their brands, and to nurture those who cluster around the experiences their brands enable. For many, however, it …
[Co-written with Roger Sametz; originally posted at Sametz.com] Connecting your value and values to those of your constituents can give youa leg up. The nonprofit world is a crowded one, and it’s only becoming more so. According to the Independent Sector, there are more than 1.4 million 501c3 organizations operating …
[Originally posted at Marketing profs] You’ve done your homework and designed a strategic brand program. You’ve found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for messages, and evolved a system for visual expression—all necessary to help your organization realize its …
[Originally posted at Marketing Profs] Know whom you serve, and why they care. Much more than just “your customers” or “your audience,” your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and …
