Posts Tagged ‘Content Strategy’

Guess what?!? You’re an independent media channel!

Guess what?!? You’re an independent media channel!
tv

[Originally posted at 'Round the Square]
Have you ever thought of your brand that way?
Think about it…
Independent media channels provide a distinct voice, and view the world through a particular lens not shared by others. Independent media channels engender trust and loyalty, giving audiences reasons to connect above and beyond particular programs.
Your brand can––and should––do the [...]

Tags: Communications Architecture, Content Strategy, Social media
Posted in Branding | No Comments »

5 lessons brands can learn from bands

5 lessons brands can learn from bands
Metal Hand Sign

[Originally posted at 'Round the Square]
I operate in two worlds. By day (and often into early evening) I craft brand-focused communication programs for a variety of mission-driven organizations. By night (and often into early morning) I write, perform and record with a band as part of Boston’s vibrant independent music scene.
There’s always been a synergy [...]

Tags: Communications Architecture, Content Strategy, Music 2.0, Social media
Posted in Branding, Music | 2 Comments »
WordPress SEO fine-tune by Meta SEO Pack from Poradnik Webmastera