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Content Strategy

Guess what?!? You’re an independent media channel!


[Originally posted at ‘Round the Square] Have you ever thought of your brand that way? Think about it… Independent media channels provide a distinct voice, and view the world through a particular lens not shared by others. Independent media channels engender trust and loyalty, giving audiences reasons to connect above …

5 lessons brands can learn from bands

Metal Hand Sign

[Originally posted at ‘Round the Square] I operate in two worlds. By day (and often into early evening) I craft brand-focused communication programs for a variety of mission-driven organizations. By night (and often into early morning) I write, perform and record with a band as part of Boston’s vibrant independent …

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