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Storytelling

Branding & EdTech— on the road from funding to credibility

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This post originally appeared on Mosaic Branding. Right now, few industries are experiencing change quite like education technology. It’s a bumpy ride, but branding can help. Last weekend’s LearnLaunch Across Boundaries conference brought together 500 entrepreneurs, educators, investors, students, and other industry experts to discuss critical barriers to EdTech success. …

Storytelling 101, for brands

storytelling opening phrase on blackboard

[Originally posted at ‘Round the Square] Storytelling has been with us since our earliest days. And while methods have changed over time, the power of a good story endures. Why? As a means of engendering common beliefs; exploring our fears; gathering context from history; celebrating prosperity, beauty and love… well, …

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