This post originally appeared on Mosaic Branding. Right now, few industries are experiencing change quite like education technology. It’s a bumpy ride, but branding can help. Last weekend’s LearnLaunch Across Boundaries conference brought together 500 entrepreneurs, educators, investors, students, and other industry experts to discuss critical barriers to EdTech success. …
A couple years ago I wrote post here called Brand Judo (or, find your inner lemon) that was subsequently fashioned into an article for Entrepreneur.com. In it, I described how the Japanese martial art of Judo—characterized by the principle of turning an opponent’s attack back against them—can be applied by …
I was talking to a client recently about requirements for a website. They’re a small, mission-driven organization seeking to engage and develop their community. We talked initially about a basic news feed, a place for photos and stories, and descriptions of opportunities for involvement. Limited resources (both financial and human.) …
We’ve all been there. You’ve considered all the requirements, spent quality time with your whiteboard, consulted with colleagues, even muttered to yourself while walking the dog.
It’s time to conquer a particularly thorny area of a client’s new website.
One of the interesting aspects of the Rethink Music conference back in April was hearing MOG CEO David Hyman and (separately) Pandora CEO Joe Kennedy discuss the present and future of online music subscription services….
This post originally appeared on ‘Round the Square. Lessons learned from the client perspective—our friends at Chorus America share lessons learned during a major website project. In the fall of 2010, we were lucky enough to be selected by Chorus America—the national service organization for choruses, choral leaders, and singers—to collaborate …
Excerpted from an article that I originally wrote for The Voice of Chorus America way back in December 2008. It was later published at Sametz.com. Though times have changed, much about brand stays exactly the same… In difficult economic times, a strong brand is no longer a luxury, or “nice-to-have” for cultural …
[I was asked by Entrepreneur.com to expand my Brand Judo blog post for Sametz Blackstone Associates into an article. It’s since been posted by MSNBC, FoxBusiness.com, CNNMoney.com, The Street, The Business Insider, The Washington Post, and Reuters.] Use ‘Brand Judo’ to flip negative perceptions into memorable campaigns. One of the …
[Originally posted at ‘Round the Square] I live out of my Victorinox messenger bag. Me and my Victorinox have walked every corner of this city. It’s been with me on planes, trains and automobiles to New York, Nashville, Atlanta, Denver, San Diego, San Francisco, St. Petersburg, and halfway around the …
[Originally posted at ‘Round the Square] Have you ever thought of your brand that way? Think about it… Independent media channels provide a distinct voice, and view the world through a particular lens not shared by others. Independent media channels engender trust and loyalty, giving audiences reasons to connect above …
