Leverage your inner lemon
[I was asked by Entrepreneur.com to expand my Brand Judo blog post for Sametz Blackstone Associates into an article. It's since been posted by MSNBC, FoxBusiness.com, CNNMoney.com, The Street, The Business Insider, The Washington Post, and Reuters.]
Use ‘Brand Judo’ to flip negative perceptions into memorable campaigns.
One of the all-time greatest examples of a brand turning [...]
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