Excerpted from an article that I originally wrote for The Voice of Chorus America way back in December 2008. It was later published at Sametz.com. Though times have changed, much about brand stays exactly the same… In difficult economic times, a strong brand is no longer a luxury, or “nice-to-have” for cultural …
[Originally posted at ‘Round the Square] Back in December I posted an entry entitled, “What carbs can teach us about branding.” With the holiday feasts around the corner, I thought it would be good fun to walk through brand relationship strategies using snack isle brands as examples. To briefly recap, …
[Originally posted at ‘Round the Square] With the holidays upon us it’s officially open season on carbohydrates. But instead of bemoaning inevitable holiday weight gain, let’s take a moment and see what our sugary friends in the snack isle can teach us about brand relationship strategies. Most businesses manage a …
