This post originally appeared on ‘Round the Square. Lessons learned from the client perspective—our friends at Chorus America share lessons learned during a major website project. In the fall of 2010, we were lucky enough to be selected by Chorus America—the national service organization for choruses, choral leaders, and singers—to collaborate …
Excerpted from an article that I originally wrote for The Voice of Chorus America way back in December 2008. It was later published at Sametz.com. Though times have changed, much about brand stays exactly the same… In difficult economic times, a strong brand is no longer a luxury, or “nice-to-have” for cultural …
[Co-written with Roger Sametz; originally posted at Sametz.com] Connecting your value and values to those of your constituents can give youa leg up. The nonprofit world is a crowded one, and it’s only becoming more so. According to the Independent Sector, there are more than 1.4 million 501c3 organizations operating …
