A (big) return to (micro) patronage?

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[Originally posted at Dysonsound] I’ve been MIA for a while. Getting a new EP recorded, CDs and vinyl pressed (one-sided white vinyl!), gigs and radio appearances booked, promo packages together– it’s a ton of work as you all know. But I think I’m coming out of the woods a bit …

Making sense of it all

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[Originally posted at Dysonsound] It’s been a hectic fall. I attended my first Musicians for Music 2.0 meet-up, found my way to Music Hack Day Boston, tapped into some super smart brains on Twitter, started writing about what I was seeing and hearing, and read seemingly a dozen articles a …

What carbs can teach us about branding (part 1)

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[Originally posted at ‘Round the Square] With the holidays upon us it’s officially open season on carbohydrates. But instead of bemoaning inevitable holiday weight gain, let’s take a moment and see what our sugary friends in the snack isle can teach us about brand relationship strategies. Most businesses manage a …

Regional hits sound so fine

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[Originally posted at Dysonsound] They sure do Mr. Gent. In fact, most of my favorite music is in some way “local.” From post-punk to punk-punk, new folk to new country, I by and large listen to music made by people that I in some way know– or that at least …

Social media reality check

[Originally written for Sametz Blackstone Associates and later posted at MarketingProfs.] Is the social media explosion a “big bang” that’s creating a whole new brand communications paradigm, or is it part of an ongoing evolution where focused brand-building principles are not only still relevant, but more important than ever? The …

Debating the future of music

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[Originally posted at Dysonsound] “It’s hard to get someone to understand something if their paycheck depends on them not understanding it.” I’ve been thinking about that quote all week. I forget exactly where I heard it, but it’s been stuck in my head ever since last weekend’s Music Hack Day …

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