Making sense of it all
Brief musical interlude: UFO
What carbs can teach us about branding (part 1)
[Originally posted at ‘Round the Square] With the holidays upon us it’s officially open season on carbohydrates. But instead of bemoaning inevitable holiday weight gain, let’s take a moment and see what our sugary friends in the snack isle can teach us about brand relationship strategies. Most businesses manage a …
Regional hits sound so fine
Brief musical interlude: Static Gifts
Social media reality check
[Originally written for Sametz Blackstone Associates and later posted at MarketingProfs.] Is the social media explosion a “big bang” that’s creating a whole new brand communications paradigm, or is it part of an ongoing evolution where focused brand-building principles are not only still relevant, but more important than ever? The …